Hackers have been quite busy lately, and have apparently hacked into
Google's marketing plans for their upcoming GoogleOS.
Since the plan is already flying around the web, this author has decided
to republish it on April First, 2006, as no further harm can now be done.
Feel free to republish this document, without royalty, but you must
include the author's email address at page....@gmail.com.
Company Confidential : GoogleOS Marketing Strategy
Goggle needs to keep moving forward if it is to be successful in the
long term, and GoogleOS has been identified as
one of these strategic directions.
GoogleOS can be thought of as a number of strategic components each
synergistic leveraging from each others strengths.
Whereas the name might conjure up just an operating system in the minds
of a Software Engineer, this is but one
such component of our complete strategy to wrench the desktop from the
evil jaws of our nemesis, Microsoft.
The thin desktop client, the GoogleClient
The corporate server, the GoogleServer
The maintenance subscription, the GoogleSubscription
The preferred customer “Top Listing Service”, the
To speed along your corporate GoogleConversion, Goggle will bundle a
“Top Listing Service” in with your purchase.
This service will make sure your products are listed on the Top Ten for
any given keyword search. Just imagine what that
will do for sales! Can any other desktop company offer you that?
Certainly not Microsoft.
1. Microsoft's strengths and weaknesses
Microsoft is certainly a worthy competitor, but they've gotten big and
therefore, unwieldy at times. Companies
do have life cycles; they are born, they grow into maturity, live for a
while, and then enter old age and finally die.
Microsoft now behaves as if it is entering old age, as many of it's new
ideas are limited by diminishing returns and are
simply retreads of older technologies.
Even they have noticed this and have begun replacing key engineering
management team members with those
with marketing background.
New markets, such as China, are resistant to Microsoft's penetration,
and are choosing competitors, such as
Linux based desk top system.
Traditional markets, such as Europe, are also making it more difficult
for Microsoft to 'lock in' their customer
base by requiring open source style specifications, for such things as
communications, and document formats.
Microsoft's achilles heel is, of course, security. They never did get
it right, nor will they ever.
Just how many 'patches' do you have to download per WEEK to keep your
system free of vermin? The average life expectancy
of a newly installed box is about 20 minutes on the Internet. You can't
even put it up long enough to download gigabytes
and gigabytes of patches to make the thing secure.
2. Google's strengths and weaknesses
Enter Google. We are a young company, we are lean and mean, and, we are
flush with cash. Computers are becoming
commodities, and the large margin sales have long since moved to the
Pacific Rim. Likewise, operating systems, ie,
the tool that displays data, are moving into this same arena. FreeBSD
and Linux are two notable examples.
THEREFORE, THAT LEAVES THE DATA!
Data, IS the key to any business anyway.
And, data storage and retrieval are Google's core technology. Google
beats Microsoft hand's down. Period, no questions asked.
And Google has done well in emerging markets, such as China. China has
chosen Google as one of it's key
information providers. It didn't hurt that Google 'gently modifies' it's
search engine results, to suit Chinese tastes.
Many in the West make a 'big stink' over it, but Google can do a lot
more for it's clients than this. Just think
about it; Google can not only modify search results, it can literally
re-write your history. How many times have you
wanted this feature, and just couldn't do it.
Well, now you can.
Furthermore, once Google completes its conversion of all old fashioned
'books' to the more modern format,
we can start charging for access. Additionally, this is seen as the
ultimate 'customer lock in' feature for our products.
Imagine a customer trying to move away from Google. We've got their
supplier lists. We've got their customer lists.
We've got their entire business on-line, and fully under Google-Control.
It's the Chuck Colsen school of management. If you've got a man by the
(deleted), you can lead him anywhere.
Strategic Component Development
So as not to attract attention to itself, Google has quietly spirited
away key resources from competitors
in such areas as technical development, marketing, and sales.
Due to it's rich and lucrative public stock sale, Google is flooded
with cash to leverage these acquisitions.
In short, we can make people offers they can't refuse.
Additionally, Google has found there are plenty of people out there
that have, in their past, been destroyed
by Microsoft, and see the Google offer as a way to get even. Comments
such as “those dirty rats will get what's coming to them”
are not uncommon.
Google has had no trouble recruiting a top staff moving forward.
Since it's a thin client, and we want to encourage penetration, $400
will get you the hardware and full software.
To encourage conversion, Google will offer a pure software kit for
$100 that will run on any desk top pc.
Additionally, software tools that will convert any Microsoft file
ONE-WAY to a Google file will be included.
ONE-WAY means, ha, ha, that once you make the conversion to Google data
formats, the tool won't let you un-Google-ize your data.
This includes EVERYTING you need to run, including a word processor,
mail, a spread sheet, virus filter, meeting planner, etc.
Key Deadlines Timeframe
Launch Year: Christmas 2007
Corporate Resistance and the “Buy Decision”
Google wants your company to 'GET TO YES' to buy Google products.
Here's why you should:
Google's thin-client will reduce your end-user IT costs by 90% percent.
No longer will each user have to buy an
expensive license to use a software bundle. No longer will these users
waste hours and hours of corporate time fiddling
with their pc's to install patches, or a later version of the software.
The thin-client architecture means that your ID admin can just update
and patch tools ONCE, on the Google-Server,
and all users can instantly take advantage of this. Additionally, Google
will offer a direct-Google-link from your Google
server so that these patches can be installed automatically by
And, don't worry about backups. Google can also link up to your
Google-Servers nightly and preform this tedious,
expensive, and error prone task automatically.
Finally, Google-Minder can be enabled for each client. Got too may of
your employees 'surfing the web'?
No problem with Google-Minder. Our state-of-the-art software will detect
this and send the employee a gentle reminder
to 'cut it out', or face the consequences, like being fired.
The Google Name
Google is the leader in Data Information Management.
Multi-Vendor Hardware Support
Google hardware is based on multi-vendor platform support. Thus, you
are assured that product will always be available.
Google will open source all it's software. Open source has pruven
itself to contain vastly less bugs than any
closed source implementations.
Leveraging in from corporate Internet
Google is already running on your corporate Internet. It's just a
logical extension of what you have today.
Data Management, Privacy, Propaganda, and Thought Control
Here, Google excels. Is there any doubt?
Estimated Market Penetration Per Year
Google estimates 35% market penetration the first year, with an
additional 30% per year for the next two years.
GoogleOS is expected to sell itself at various retail outlets.
Additionally, Google will offer GoogleOS
over the web from corporate sales, as well as through the usual web
Since the product will literally sell itself, no direct sales force
(read expensive) will be required.
As well, each GoogleServer is capable of searching out additional sales
opportunities within each company, and
relaying this information back to the GoogleImperium (corporate). If for
example, a GoogleServer begins to reach processor
or disk saturation, it will generate a 'Sales Recommendation', complete
with on-line order form and sales lead.
Additionally, GoogleServers installed with a corporate division will
recognize that other corporate divisions are
making on-line requests that did not originate from another
GoogleServer. This again, will lead to on-line
'Sales Recommendations' to the client, on-line order forms, and sales leads.
At first, this channel might seem to be a form of corporate spying, but
we here at Google feel this is just another
way for us to be of service to our clients. After all, corporations have
been out-sourcing IT support for years, and at
least with Google, we'll offer to do it for free.
Google is perusing a stealth strategy toward product development, based
on the component approach. Basically,
we develop a component, say GMAIL, and test it on the web. This helps us
'get the bugs out' and fully learn the technology.
The Google server is already out there, and is doing well on it's on as
a search engine assist. It's a simple
matter to add server software in support of the thin clients to this
Word processing, spread sheet, and others are just a few of the other
components being currently tested.
Once each component is fully tested, it will be integrated into the
Google-Desk-Top and bundled for sales.
We are about 80% there, and expect to complete the rest over the next 6
For the various 'geeks' we've got wandering around, here is a look at
the Google-Desk-Top technology:
Processor Selection / Endian Issues
Google, first and foremost, is a Little-Endian company, and takes the
approach that any Big-Endian types
should be taken out and shot. Therefore, we'll probably run a power pc
or arm-9 in Little-Endian for any new hardware produced.
Both Linux and BSD offer tempting targets as a base for the
GoogleOS, however, both have unresolved issues.
For example, Linux seems to change at a whim of some geek academic
types. These changes cause turmoil in the technical
community and would be catastrophic to the business community. Further,
Linux never did settle how proprietary
software can co-exist, license-wise within the system. They have his
hack, called a 'loadable-module' that, although never
tested in courts, lets proprietary users 'slide-in'. This is hardly what
Google wants to base its future on.
Therefore, GoogleOS will be a clean room implemented kernel. Any
stacks or other software needed will be licensed by Google.
Google is well positioned to 'take over' the desk-top mantel from
Microsoft. All we need is a little push, and a
good solid green light from the Google Imperium (corporate).
Troops, lets get going!