Hackers have been quite busy lately, and have apparently hacked into Google's marketing plans for their upcoming GoogleOS.
Since the plan is already flying around the web, this author has decided to republish it on April First, 2006, as no further harm can now be done.
Feel free to republish this document, without royalty, but you must include the author's email address at page....@gmail.com.
Company Confidential : GoogleOS Marketing Strategy
Goggle needs to keep moving forward if it is to be successful in the long term, and GoogleOS has been identified as one of these strategic directions.
GoogleOS can be thought of as a number of strategic components each synergistic leveraging from each others strengths.
Whereas the name might conjure up just an operating system in the minds of a Software Engineer, this is but one such component of our complete strategy to wrench the desktop from the evil jaws of our nemesis, Microsoft.
The thin desktop client, the GoogleClient
The corporate server, the GoogleServer
The maintenance subscription, the GoogleSubscription
The preferred customer “Top Listing Service”, the GoogleTopListingService.
To speed along your corporate GoogleConversion, Goggle will bundle a “Top Listing Service” in with your purchase. This service will make sure your products are listed on the Top Ten for any given keyword search. Just imagine what that will do for sales! Can any other desktop company offer you that? Certainly not Microsoft.
1. Microsoft's strengths and weaknesses
Microsoft is certainly a worthy competitor, but they've gotten big and therefore, unwieldy at times. Companies do have life cycles; they are born, they grow into maturity, live for a while, and then enter old age and finally die. Microsoft now behaves as if it is entering old age, as many of it's new ideas are limited by diminishing returns and are simply retreads of older technologies.
Even they have noticed this and have begun replacing key engineering management team members with those with marketing background.
New markets, such as China, are resistant to Microsoft's penetration, and are choosing competitors, such as Linux based desk top system.
Traditional markets, such as Europe, are also making it more difficult for Microsoft to 'lock in' their customer base by requiring open source style specifications, for such things as communications, and document formats.
Microsoft's achilles heel is, of course, security. They never did get it right, nor will they ever. Just how many 'patches' do you have to download per WEEK to keep your system free of vermin? The average life expectancy of a newly installed box is about 20 minutes on the Internet. You can't even put it up long enough to download gigabytes and gigabytes of patches to make the thing secure.
2. Google's strengths and weaknesses
Enter Google. We are a young company, we are lean and mean, and, we are flush with cash. Computers are becoming commodities, and the large margin sales have long since moved to the Pacific Rim. Likewise, operating systems, ie, the tool that displays data, are moving into this same arena. FreeBSD and Linux are two notable examples. THEREFORE, THAT LEAVES THE DATA!
Data, IS the key to any business anyway.
And, data storage and retrieval are Google's core technology. Google beats Microsoft hand's down. Period, no questions asked.
And Google has done well in emerging markets, such as China. China has chosen Google as one of it's key information providers. It didn't hurt that Google 'gently modifies' it's search engine results, to suit Chinese tastes.
Many in the West make a 'big stink' over it, but Google can do a lot more for it's clients than this. Just think about it; Google can not only modify search results, it can literally re-write your history. How many times have you wanted this feature, and just couldn't do it.
Well, now you can.
Furthermore, once Google completes its conversion of all old fashioned 'books' to the more modern format, we can start charging for access. Additionally, this is seen as the ultimate 'customer lock in' feature for our products.
Imagine a customer trying to move away from Google. We've got their supplier lists. We've got their customer lists. We've got their entire business on-line, and fully under Google-Control.
It's the Chuck Colsen school of management. If you've got a man by the (deleted), you can lead him anywhere.
Strategic Component Development
So as not to attract attention to itself, Google has quietly spirited away key resources from competitors in such areas as technical development, marketing, and sales. Due to it's rich and lucrative public stock sale, Google is flooded with cash to leverage these acquisitions. In short, we can make people offers they can't refuse.
Additionally, Google has found there are plenty of people out there that have, in their past, been destroyed by Microsoft, and see the Google offer as a way to get even. Comments such as “those dirty rats will get what's coming to them” are not uncommon.
Google has had no trouble recruiting a top staff moving forward.
Since it's a thin client, and we want to encourage penetration, $400 will get you the hardware and full software.
To encourage conversion, Google will offer a pure software kit for $100 that will run on any desk top pc. Additionally, software tools that will convert any Microsoft file ONE-WAY to a Google file will be included. ONE-WAY means, ha, ha, that once you make the conversion to Google data formats, the tool won't let you un-Google-ize your data.
This includes EVERYTING you need to run, including a word processor, mail, a spread sheet, virus filter, meeting planner, etc.
Key Deadlines Timeframe
Launch Year: Christmas 2007
Corporate Resistance and the “Buy Decision”
Google wants your company to 'GET TO YES' to buy Google products.
Here's why you should:
Google's thin-client will reduce your end-user IT costs by 90% percent. No longer will each user have to buy an expensive license to use a software bundle. No longer will these users waste hours and hours of corporate time fiddling with their pc's to install patches, or a later version of the software.
The thin-client architecture means that your ID admin can just update and patch tools ONCE, on the Google-Server, and all users can instantly take advantage of this. Additionally, Google will offer a direct-Google-link from your Google server so that these patches can be installed automatically by Google-Corporate.
And, don't worry about backups. Google can also link up to your Google-Servers nightly and preform this tedious, expensive, and error prone task automatically.
Finally, Google-Minder can be enabled for each client. Got too may of your employees 'surfing the web'? No problem with Google-Minder. Our state-of-the-art software will detect this and send the employee a gentle reminder to 'cut it out', or face the consequences, like being fired.
The Google Name
Google is the leader in Data Information Management.
Multi-Vendor Hardware Support
Google hardware is based on multi-vendor platform support. Thus, you are assured that product will always be available.
Google will open source all it's software. Open source has pruven itself to contain vastly less bugs than any closed source implementations.
Leveraging in from corporate Internet
Google is already running on your corporate Internet. It's just a logical extension of what you have today.
Data Management, Privacy, Propaganda, and Thought Control
Here, Google excels. Is there any doubt?
Estimated Market Penetration Per Year
Google estimates 35% market penetration the first year, with an additional 30% per year for the next two years.
GoogleOS is expected to sell itself at various retail outlets. Additionally, Google will offer GoogleOS over the web from corporate sales, as well as through the usual web resellers.
Since the product will literally sell itself, no direct sales force (read expensive) will be required.
As well, each GoogleServer is capable of searching out additional sales opportunities within each company, and relaying this information back to the GoogleImperium (corporate). If for example, a GoogleServer begins to reach processor or disk saturation, it will generate a 'Sales Recommendation', complete with on-line order form and sales lead.
Additionally, GoogleServers installed with a corporate division will recognize that other corporate divisions are making on-line requests that did not originate from another GoogleServer. This again, will lead to on-line 'Sales Recommendations' to the client, on-line order forms, and sales leads.
At first, this channel might seem to be a form of corporate spying, but we here at Google feel this is just another way for us to be of service to our clients. After all, corporations have been out-sourcing IT support for years, and at least with Google, we'll offer to do it for free.
Google is perusing a stealth strategy toward product development, based on the component approach. Basically, we develop a component, say GMAIL, and test it on the web. This helps us 'get the bugs out' and fully learn the technology.
The Google server is already out there, and is doing well on it's on as a search engine assist. It's a simple matter to add server software in support of the thin clients to this existing base.
Word processing, spread sheet, and others are just a few of the other components being currently tested.
Once each component is fully tested, it will be integrated into the Google-Desk-Top and bundled for sales. We are about 80% there, and expect to complete the rest over the next 6 months.
For the various 'geeks' we've got wandering around, here is a look at the Google-Desk-Top technology:
Processor Selection / Endian Issues
Google, first and foremost, is a Little-Endian company, and takes the approach that any Big-Endian types should be taken out and shot. Therefore, we'll probably run a power pc or arm-9 in Little-Endian for any new hardware produced.
Both Linux and BSD offer tempting targets as a base for the GoogleOS, however, both have unresolved issues. For example, Linux seems to change at a whim of some geek academic types. These changes cause turmoil in the technical community and would be catastrophic to the business community. Further, Linux never did settle how proprietary software can co-exist, license-wise within the system. They have his hack, called a 'loadable-module' that, although never tested in courts, lets proprietary users 'slide-in'. This is hardly what Google wants to base its future on.
Therefore, GoogleOS will be a clean room implemented kernel. Any stacks or other software needed will be licensed by Google.
Google is well positioned to 'take over' the desk-top mantel from Microsoft. All we need is a little push, and a good solid green light from the Google Imperium (corporate).